The Web is all about content. Content can be anything from pictures, blog posts, news, tutorials, videos, audio, articles of any kind, forum posts, adverts, and even online games. But when we talk about content, there are varying grades of content, which your visitors will be the best judges of. What do you and me go online for?
There can’t be more than 4 reasons why anyone would want to “go online.” Logically, people are online to be entertained, find answers, solutions and shop, communicate with others, and conduct business. Right?
The search engines (in principle) have an obligation to reward sites with relevant, quality content. When you talk about quality content, it means something that people can derive benefit from.
I just came across a nice opinion on quality content by Mike Mindel, one of the Wordtracker guys. In it, Mike talks about caring for your content. It’s simple to understand, but many tend to ignore this concept.
“This.
Is my point.
Slow down hoss.
Please.
Just slow down for a sec.
I know you’re super hype 30 dc buzzed out.
But you have to care about your content.”
As quoted from the post, quality content means, content we ourselves would care about.
Now comes the hard part…
Creating quality content is not easy. “Quantity vs Quality,” is an age long debate in life. I’d still tend to think quality has the edge over quantity. Creating quality content does feel masochistic. It takes time to actually craft something of quality. It takes effort. The rewards may not be immediate. Maybe never. The search engines are not smart enough yet. How many of the top ten results in Google currently deserve their spot?
At the end of the day though, there is the satisfaction of knowing you added a useful piece to the Web. The Web needs contributions, real contributions to advance it. So, maybe that is the yardstick for “quality content.”
Have you taken the time to actually create quality content today?