Blogging for the love of money

By | September 12, 2007

I’m in an introspective mood at the moment. A recurring question on my mind is, how do the pros combine making money online with what they love? Because when you do that successfully, it’s no longer work; it’s an art form already. And it’s something I am still learning about, everyday.

I’m not going to be hypocritical, and say that you can’t blog for money. It needs to be remembered that ALL the top blogs like TechCrunch, Mashable, Boing Boing, etc are big money blogs FOR money, not charity. The whole point is about trying to understand what keeps a business in business, be it a small personal business or a larger corporation.

The most successful money makers online actually love what they are doing. Without it, there is no way they are going to keep up their motivation – day in and day out. In such a demanding environment, many online businesses close down; many websites get abandoned, while others simply fade into oblivion.

It’s the same with blogs. Everyday, thousands of blogs get abandoned, to “compensate” for the thousands created (everyday). Natural laws kick in just as much “online,” as they do “offline.” Intense competition has created an online jungle where it has become a “survival of the fittest.”

If you are a blogger, where do you stand in all of this?

It’s time to consider the reasons again. Are you blogging for the love of money or are you blogging for the love of blogging? Blogs that are primarily motivated by financial concerns tend to be short lived, and shallow. On the other hand, blogs made the old fashioned way tend to last a long time, even though they may not be the showiest sites you can find out there.

Old fashioned ways = plain old interest, dedication, and a natural interest in writing. 🙂

You gotta love writing if you want to be a blogger. If writing is not your cup of tea, but you still want to blog, consider photoblogs or vlogs (video blogs) instead. The bottom line is, “how much do you want to blog?” Is blogging the right expression medium for you?

Another thing most bloggers are told is to “choose a niche and concentrate on it.” I’d venture further to say that you should conduct research on your chosen niche before you actually go into it. For example, a topic like “making money online,” is highly competitive, and not as rewarding as you would like to imagine. Yet, many blogs are being started on “making money online” everyday, by total newbies to blogging.

keyboard.jpgRelating to the niche aspect is branding. I do not believe a blog is consigned to be stuck in a certain topic forever (post on this), but drastically switching the main topic is not recommended unless your domain is flexible enough, and you’re willing to risk losing a large chunk of your readers and possible search engine penalties. There will be times when you will find yourself re-evaluating the direction your blog is taking though. It’s good practice to periodically step back from your blog, and re-evaluate everything (from a distance).

Keeping things real is also important. For example, “Is there a set rule of X number of posts to make per month?” No, there isn’t. Go with your gut flow and be flexible. I know I’m erring from the textbooks, but I’m not alone. Maki of DoshDosh raised some handy points in this post as well.

It’s every blogger’s dream to blog on what they like and make a living from it. If you adhere to fundamental principles, there is certainly nothing wrong in blogging for money. But keep things real, and know your priorities. Put your blogging ahead of the money, and you’ll find the other aspects tend to take care of themselves sooner or later.

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