The Web just isn’t ready for audio ads

By | February 28, 2008

Imagine if you surf online daily, and find that most sites played a short audio clip every single time you hit their pages. Would that be annoying? Precisely. And it’s for that reason that PayPerPlay has never gotten off the ground till today. And I remember what a buzz it created late last year.

Although discussion on PayPerPlay has almost died down to a whimper these days, it is still around. Hibernating until a better day, perhaps? Right now, I just don’t think much of the Web is ready for mass audio advertising.

The only ones who suited PayPerPlay were mp3 download sites, and others where visitors wouldn’t mind, or would expect, a certain amount of audio played on auto mode. But fortunately (or unfortunately), feedback from many nonchalant surfers have made it quite clear audio ads won’t exactly be welcomed in many places. It’s odd, but I don’t read much about it anywhere, anymore.

Then you have an internet marketer like Shoemoney who is a big timer in the ringtones market, openly dismissing PayPerPlay from the start; maybe a pointer there? I know I didn’t sign up for it then, and I can’t sign up now. But what did I lose actually?

One more for the back burner.

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3 thoughts on “The Web just isn’t ready for audio ads

  1. PayPerPlay


    The same comments were made about all advertising venues when first introduced. PayPerClick ads are annoying because they are plastered all over sites, then pop-ups, same annoying issues, but you couldn’t block pop-ups for years, and there is is still no way to get Google ads out of your face. With audio ad blips, guess what, you have instant control over them, if you are that annoyed, turn off your sound, simple. lol

  2. DarrinW

    Thanks for your comment. I am just curious what happened to the very vocal PayPerPlay crowd just a few months ago. Acquaintances I had barely known from years back, were in fact spamming my email with advertising for PayPerPlay. But now, things have fallen really quiet about it. And try as I might, I haven’t yet come across any site implementing PayPerPlay live in action, although many people signed up for it, if I’m not mistaken. I’m not saying audio ads have no future, but right now, I don’t see it becoming mainstream, and probably not for the next couple of years or so.

  3. Oconomowoc Web Designer

    I can’t stand it when a Web site blares something when I visit it. It not like I’m not stimulated by audio – I’m a musician with a wide variety of musical tastes. Audio that accompanies Web sites usually just stinks. YouTube and other video sites are fine. I’ve had my PC sound turned off for the last 7+ years and don’t think I’ve missed much of anything. One mouse or key click turns it back on or off when needed.

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